Overview

As a full-time team member at ROMEO BV, I was the head of the Communications team that successfully organized the company’s Pride Boat for three consecutive years (2022–2024) as part of Amsterdam’s iconic Canal Parade. This project brought together employees, users, and partners to celebrate inclusivity, visibility, and LGBTQ+ pride.

What We Worked On

Event Coordination Managed all logistical elements, including reserving the boat, coordinating with production companies, and adhering to Pride Amsterdam’s rules and guidelines. Oversaw preparations such as catering, branding, and ensuring all safety measures were in place. Guest Management Organized guest lists for employees, influencers, users, and partners, handling invitations, updates, and event-day logistics. Branding and Promotion Designed and implemented impactful branding with banners, T-shirts, fans, and flags to maximize visibility. Collaborated with photographers to capture professional photos and videos of the event for promotional purposes. Consulting Advised on managing budgets, optimizing event resources, and ensuring compliance with Pride Amsterdam’s guidelines to secure participation in future parades.

Highlights of the Event

Guests:

Carefully curated the guest list to include employees, special guests, influencers, and users, ensuring a diverse and celebratory atmosphere.

DJ Performances:

Collaborated with DJs like Raphaella Brown and William for electrifying music to keep the boat lively and engaging.

Sustainability and Safety:

Provided essentials like water, ponchos, and simple food to keep everyone comfortable, regardless of weather conditions.

Visual Impact:

Created vibrant banners and merch, ensuring the boat stood out in the parade and was true to ROMEO’s brand.

Content Creation:

Worked with content creators and hired photographers to produce high-quality photos and videos for internal and external promotion.

Why It Matters

The ROMEO Pride Boat exemplifies the company’s commitment to celebrating diversity and inclusion within the LGBTQ+ community. Through thoughtful planning and execution, we ensured this event was more than just a celebration—it became a powerful symbol of visibility and unity.